1. Bulbshare
  2. Onboarding - My.bulbshare Platform
  3. Brief Creation

Questions types and their set up

Updated

Question types:

 

Settings for each question – explanation of symbols
 

  • LOGIC – FOR ANSWER OPTION (each answer can have a logic set up)
  • LOGIC – FOR QUESTION (logic only possible for the whole question, not based on answer selected)

Open text Question: 

  • User writes an open text answer to a question

  • The question copy has a character limit of 200 characters (otherwise it will be cut / not fully displayed in the app)

     

  • There is an option to provide a hint in the ‘text box’
    • If no specific hint is provided – use ‘Please type here’ or similar
    • If question is too long to fit:  It can be added to the hint
    • Hint provided will disappear once respondent starts typing
    • If question text is too long and would be cut – solutions:
      • It can be added to the hint (disappears when typing)
      • It can be shown in an info image before the question. The actual question will be shortened
  • Character limits can be set up manually (Users must write at least set up character limits to be able to continue)
    • If a Brief builder upload is used – 5 characters filled as default
    • If no character limits se up while building from scratch – 1 character limit as default
    • Recommended to set it to 25 characters (~5 words) if more detailed response is required

    • Important- if short answer is required – make sure character limits are set up accordingly - e.g. postcode, names…  Some languages required less character limits – e.g. Chinese, Arabic…

       

  • AI Moderation Helper = can be activated to check the user’s response in real time and suggest improvements while answering the brief

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up

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Multi/single select 

  • Users can choose from up to 16 text options, plus “Other” and “None of the above”
    • Other (please specify): Lets users type a custom answer. Enable if required. No logic supported
    • None of these. None of the above : Deselects any other chosen options. Enable if required. No logic supported

    • Options can be randomised, but Other and None of the above always appear at the bottom

       

  • Selection rules:
    • Exactly: User must select the exact number set (e.g. Exactly 1 = single select, Exactly 3 = must pick 3)
    • At least = User must select a minimum number (e.g. At least 2 = 2 or more)

    • At most = Sets a maximum number (e.g. Up to 3 = 1–3)

       

  • LOGIC rules:
    • MULTIROUTING SUPPORTED FOR 'EXACTLY 1” OPTION (SINGLE SELECT)
    • NO LOGIC FOR 'OTHER” or 'NONE OF THESE”

    • NO MULTI ROUTING FOR MULTI-SELECT OPTIONS (except when all answers route to the same place, and Other/None are not included)

       

  • LINKED BRIEFS:
    • Option to tick – “Allow child briefs to have different multiple-choice options” = this will enable to list a different number of options for single/multi select type question for linked briefs (e.g. brand list)

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AB / ABCD

  • User chooses between either 2 OR 4 answer options in a format:
    • Image + Text - (text short – up to 29 characters max). If text used = will overlay the picture
    • Only Image
  • Note: Only 3 options shouldn’t be listed - it must be either 2 or 4. If 3 are needed, the 4th option will still be activated (even if left blank), which users may accidentally select 
  • Only a single selection is available 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) 

  • Description / instruction – recommended - use ‘Tap one!’ / ‘Select one!’ unless otherwise needed 

     

  • LOGIC possible for answer option

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened 
    • Multi – single select question used instead (without image option)

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Swipe

  • ·Tinder-style swipe question most often used for yes or no answers. Users will “swipe” to select the option 
  • Image can be used:
    • Only image used and question is listed under the picture (no text overlaying the picture) 
    • Text can be added to the image – text overlay the picture 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) 
  • Description / instruction – recommended – use ‘Swipe!’ unless otherwise needed 
  • If only “No”, “Yes” answers needed – recommended to set up - left action is ‘no’ and ‘right action is ‘yes’ 
  • Other usage - can be used to choose between 2 – e.g. 'Which colour do you prefer?” -> Swipe left for Red, right for Pink -> listing options Red and Pink 

  • Short options for swipe supported – Max character limit =15 characters 

     

  • LOGIC possible for answer option

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened

 

 

 

↑ Back to Question types 

 

Image highlight

  • Users can tap and highlight parts of an image. 
  • Options to choose from before they highlight the screen: 
    • Positive icon = thump up 
    • Negative = thump down 
    • Neutral = question mark icon 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) 
  • Description / instruction – recommended – use  ‘Tap to highlight!’ unless otherwise needed 

  • The default answer hint copy is ‘Why did you select this?’ unless otherwise stated

     

  • Before image highlight questions we recommend (or variation of) the following text in an info image:

    • On the next screen you will see an image of XXX. We’d like you to highlight the sections of the image that you like, dislike and are confused/neutral about. At the bottom of the screen are icons. Before selecting what you like, be sure to tap the green thumbs up, before selecting what you don’t like please tap the red thumbs down and before selecting what you are confused/neutral about, please tap the orange question mark 

       

  • LOGIC NOT POSSILBLE under this question

 

 

 

↑ Back to Question types 

 

Image grid

  • Users choose between up to 9 image answer options (NO TEXT OVERLAY) 
  • The question copy is limited to one (short) sentence (otherwise cut) 
  • Mandatory question to be answered after selecting can be enabled ·a certain option 
  • Randomisation possible (images will be rotated) 

  • LABEL under each image = not visible to the users in the app. Will be visible under dashboard and PPT export

     

  • Selection rules:

    • Exactly: User must select the exact number set (e.g. Exactly 1 = single select, Exactly 3 = must pick 3) 
    • At least = User must select a minimum number (e.g. At least 2 = 2 or more) 
    • At most = Sets a maximum number (e.g. Up to 3 = 1–3)
    • Recommended: If multiple selections are required, state this in the question (e.g. “Select all that apply”, “Select up to 3”)

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up = WE CANNOT ROUTE DEPENDING ON SELECTION

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened

 

 

 

↑ Back to Question types 

 

Media capture

  • User can upload ONE photo, or ONE video or ONE audio file per one question 
  • Video is max 3 minutes long
  • Users can record what's in front of them/or switch to selfie mode when they get to this question (once selected, they can’t switch back to the other view), or they upload what's in their library 
  • Current functionality only allows 1 upload (photo, video, audio). If multiple media uploads are required – a separate/ additional media capture question needs to be asked 

  • Once users start recording – they CANNOT see the question anymore, but it will ask them if they are happy to submit their video. (they can retake it) 

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up 

     

  • AUDIO option:  Currently NO transcript or AI analysis available

 

  • Media capture – scenarios & recommendations:
    • Asking users to leave the app (e.g. Google something):
      • Use a short instruction in an info image and repeat it in the brief description 
      • Example info image text: “Please go to Google (or another browser), find a picture of XX, save it, then return to the Bulbshare app and press Next. You’ll upload it on the next screen.” •
    • Requiring a specific image or video:
      • Clearly state requirements both in the info image and brief description to improve quality 
      • Info image examples: “Please upload a photo of XXX. Make sure you are XXX (e.g. at home) and have the image ready before starting.” / “Please record and upload a video of XXX in a quiet place where we can see and hear you clearly.” 
      • Brief description example: “This brief requires a video of at least X minutes about XXX. Only take part if you’re comfortable recording a video. All video responses are reviewed, and rewards are issued only if requirements are met. Reviews and rewards are completed within 10 days.” •
    • Letting users choose text or video - Recommended setup:
      • Info image:  xxx “You can answer this question via text or video.” 
      • Question (single select): “How would you like to answer?” → Text / Video 
      • Logic: Text → open text question / Video → media upload question 
      • Ensure users are routed to only one path
    • Optional additional media upload - Recommended setup:
      • Question (single select):“Would you like to upload another photo/video/audio?” → Yes / No 
      • Logic: No → skip next media question / Yes → show additional media upload question 
      • Ensure users are routed to only one path

 

 

 

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Ranking

  • User ranks the options by: 
    • Selecting the number to move it up or down in the priority 

    • Dragging and dropping into the right position in the app 

       

  • There is a maximum of 16 answer options available  - not recommended to list all 16 as the list it too long for ranking ·

  • Randomisation is possible. 

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up = WE CANNOT ROUTE DEPENDING ON SELECTION

 

 

 

 

↑ Back to Question types 

 

 

 

Info Image

  • Used to provide information to guide the user, break up questions, show stimulus and share URL links 
  • It is NOT the actual question 
  • It can include any text or picture (and links if needed). There is a 300-character limit per screen - if the text is longer than 300 characters, split it across multiple info image screens 
  • Whenever possible, use stimulus materials in portrait orientation to ensure compatibility with phone screens. Follow the correct dimensions (see session Stims dimensions) 
  • The text in an info image will be displayed on a predefined channel specific background colour OR any other relevant image background if uploaded as background. 
  • Text will overlay the picture. If you want to show a specific picture, use only picture and put text in the page before / after – avoid blocking the image.
  • URL link can be added under Info image – used when community users need to watch video. After watching video, they will go back to the brief and can answer any follow-up questions 

  • Timer is possible 

     

  • LOGIC is NOT supported for info image

     

  • IMPORTANT: If routing or ending the brief is needed after Info Image, add a follow-up question with logic (e.g. “Anything else to add?” → end survey)

 

 

 

↑ Back to Question types 

 

Group

  • Used for: 

    • Cloning multiple questions - useful if repeated questions across different concepts (if building brief from scratch = “empty brief”)
    • Randomisation - Groups can be nested within another group for randomisation 
    • It is NOT the actual question - used for grouping questions in the Brief

     

  • Important Notes:
    • Randomization vs. Logic: They counteract each other. If logic moves between groups, randomization won’t work → Tip: Add an info image or a question at the end of each group to keep logic within the group
    • Randomised groups & Info Images: Avoid 'First,” 'Last,” or 'Second” labels, as the order will change 

 

 

 

↑ Back to Question types 

 

Summary for each Question:

↑ Back to Question types 

 

Stims

  • They are currently NOT auto-fitted under our platform hence the template needs to be used - to make sure they are fully visible in the app (not cut)

     

  • Applicable for question types where we can input image:

    • Info Image 
    • A/B or A/B/C/D (if 4 options activated) = has a different stim template
    • Image highlight 
    • Image grid 
    • Swipe

     

  • PPT template to be used:
    • Input picture 
    • Go to picture format 
    • Crop 

    • Select to FIT (not to fill) 

       

  • Use the stim template based on the question type - download below

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