1. Bulbshare
  2. Onboarding - My.bulbshare Platform
  3. Brief Creation & Launch

Survey question types and setup

Updated

Question types:

 

Settings for each question – explanation of symbols
 

  • LOGIC – FOR ANSWER OPTION (each answer can have a logic set up)
  • LOGIC – FOR QUESTION (logic only possible for the whole question, not based on answer selected)

Open text Question: 

  • User writes an open text answer to a question

  • The question copy has a character limit of 200 characters (otherwise it will be cut / not fully displayed in the app)

     

  • There is an option to provide a hint in the ‘text box’
    • If no specific hint is provided – use ‘Please type here’ or similar
    • If question is too long to fit:  It can be added to the hint
    • If question text is too long and would be cut – solutions:
      • It can be added to the hint
      • It can be shown in an info image before the question. The actual question will be shortened
  • Character limits can be set up manually (Users must write at least set up character limits to be able to continue)
    • If a Brief builder upload is used – 5 characters filled as default
    • If no character limits se up while building from scratch – 1 character limit as default
    • Recommended to set it to 25 characters (~5 words) if more detailed response is required

    • Important- if short answer is required – make sure character limits are set up accordingly - e.g. postcode, names…  Some languages required less character limits – e.g. Chinese, Arabic…

       

  • AI Moderation Helper = can be activated to check the user’s response in real time and suggest improvements while answering the brief

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up

↑ Back to Question types 

 

Multi/single select 

  • Users can choose from up to 16 text options, plus “Other” and “None of the above”
    • Other (please specify): Lets users type a custom answer. Enable if required. No logic supported
    • None of these. None of the above : Deselects any other chosen options. Enable if required. No logic supported

    • Options can be randomised, but Other and None of the above always appear at the bottom

       

  • Selection rules:
    • Exactly: User must select the exact number set (e.g. Exactly 1 = single select, Exactly 3 = must pick 3)
    • At least = User must select a minimum number (e.g. At least 2 = 2 or more)

    • At most = Sets a maximum number (e.g. Up to 3 = 1–3)

       

  • LOGIC rules:
    • MULTIROUTING SUPPORTED FOR 'EXACTLY 1” OPTION (SINGLE SELECT)
    • NO LOGIC FOR 'OTHER” or 'NONE OF THESE”

    • NO MULTI ROUTING FOR MULTI-SELECT OPTIONS (except when all answers route to the same place, and Other/None are not included)

       

  • LINKED BRIEFS:
    • Option to tick – “Allow child briefs to have different multiple-choice options” = this will enable to list a different number of options for single/multi select type question for linked briefs (e.g. brand list)

↑ Back to Question types 

 

AB / ABCD

  • User chooses between either 2 OR 4 answer options in a format:
    • Image + Text - (text short – up to 29 characters max). If text used = will overlay the picture
    • Only Image
  • Note: Only 3 options shouldn’t be listed - it must be either 2 or 4. If 3 are needed, the 4th option will still be activated (even if left blank), which users may accidentally select 
  • Only a single selection is available 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) 

  • Description / instruction – recommended - use ‘Tap one!’ / ‘Select one!’ unless otherwise needed 

     

  • LOGIC possible for answer option

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened 
    • Multi – single select question used instead (without image option)

↑ Back to Question types 

 

Swipe

  • ·Tinder-style swipe question most often used for yes or no answers. Users will “swipe” to select the option 
  • Image can be used:
    • Only image used and question is listed under the picture (no text overlaying the picture) 
    • Text can be added to the image – text overlay the picture 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) 
  • Description / instruction – recommended – use ‘Swipe!’ unless otherwise needed 
  • If only “No”, “Yes” answers needed – recommended to set up - left action is ‘no’ and ‘right action is ‘yes’ 
  • Other usage - can be used to choose between 2 – e.g. 'Which colour do you prefer?” -> Swipe left for Red, right for Pink -> listing options Red and Pink 

  • Short options for swipe supported – Max character limit =15 characters 

     

  • LOGIC possible for answer option

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened

 

 

 

↑ Back to Question types 

 

Image highlight

  • Users can tap and highlight parts of an image. 
  • Options to choose from before they highlight the screen: 
    • Positive icon = thump up 
    • Negative = thump down 
    • Neutral = question mark icon 
  • The question copy is limited to one (short) sentence (otherwise it will be cut/ not fully displayed in the app) - RECOMMENDED: What do you like, dislike, or find confusing about this image?
  • Description  – RECOMMENDED: 👉 Tap anywhere on the image to select the specific detail you’re commenting on.

  • The default answer hint copy is ‘Tell us more’ unless otherwise stated

     

  • Before image highlight questions we recommend (or variation of) the following text in an info image:

    In the next questions, you will see an image of a new concept.
    Please tap on the parts of the image that:

    • you like = 👍 Thumbs up
    • you dislike = 👎 Thumbs down
    • you find confusing or feel neutral about = ❓ Question mark

After selecting an area, please explain why.

 

Users will see it like this:

Once they tap on "Show image" they can:

  • Zoom in the image
  • Select thumbs up, thumbs down or question mark

  • Add their comment why 

 

 

  • LOGIC NOT POSSILBLE under this question

 

 

 

↑ Back to Question types 

 

Image grid

  • Users choose between up to 9 image answer options (NO TEXT OVERLAY) 
  • The question copy is limited to one (short) sentence (otherwise cut) 
  • Mandatory question to be answered after selecting can be enabled ·a certain option 
  • Randomisation possible (images will be rotated) 

  • LABEL under each image = not visible to the users in the app. Will be visible under dashboard and PPT export

     

  • Selection rules:

    • Exactly: User must select the exact number set (e.g. Exactly 1 = single select, Exactly 3 = must pick 3) 
    • At least = User must select a minimum number (e.g. At least 2 = 2 or more) 
    • At most = Sets a maximum number (e.g. Up to 3 = 1–3)
    • Recommended: If multiple selections are required, state this in the question (e.g. “Select all that apply”, “Select up to 3”)

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up = WE CANNOT ROUTE DEPENDING ON SELECTION

     

  • If question text is too long and would be cut – solutions:
    • It can be shown in an info image before the question. The actual question will be shortened

 

 

 

↑ Back to Question types 

 

Media capture

  • User can upload ONE photo, or ONE video or ONE audio file per one question 
  • Video is max 3 minutes long
  • Users can record what's in front of them/or switch to selfie mode when they get to this question (once selected, they can’t switch back to the other view), or they upload what's in their library 
  • Current functionality only allows 1 upload (photo, video, audio). If multiple media uploads are required – a separate/ additional media capture question needs to be asked 

  • Once users start recording – they CANNOT see the question anymore, but it will ask them if they are happy to submit their video. (they can retake it) 

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up 

     

  • AUDIO option:  Currently NO transcript or AI analysis available

 

  • Media capture – scenarios & recommendations:
    • Asking users to leave the app (e.g. Google something):
      • Use a short instruction in an info image and repeat it in the brief description 
      • Example info image text: “Please go to Google (or another browser), find a picture of XX, save it, then return to the Bulbshare app and press Next. You’ll upload it on the next screen.” •
    • Requiring a specific image or video:
      • Clearly state requirements both in the info image and brief description to improve quality 
      • Info image examples: “Please upload a photo of XXX. Make sure you are XXX (e.g. at home) and have the image ready before starting.” / “Please record and upload a video of XXX in a quiet place where we can see and hear you clearly.” 
      • Brief description example: “This brief requires a video of at least X minutes about XXX. Only take part if you’re comfortable recording a video. All video responses are reviewed, and rewards are issued only if requirements are met. Reviews and rewards are completed within 10 days.” •
    • Letting users choose text or video - Recommended setup:
      • Info image:  xxx “You can answer this question via text or video.” 
      • Question (single select): “How would you like to answer?” → Text / Video 
      • Logic: Text → open text question / Video → media upload question 
      • Ensure users are routed to only one path
    • Optional additional media upload - Recommended setup:
      • Question (single select):“Would you like to upload another photo/video/audio?” → Yes / No 
      • Logic: No → skip next media question / Yes → show additional media upload question 
      • Ensure users are routed to only one path

 

 

 

↑ Back to Question types 

 

Ranking

  • User ranks the options by: 
    • Selecting the number to move it up or down in the priority 

    • Dragging and dropping into the right position in the app 

       

  • There is a maximum of 16 answer options available  - not recommended to list all 16 as the list it too long for ranking ·

  • Randomisation is possible. 

     

  • LOGIC possible for whole question – will route/end for everyone if logic set up = WE CANNOT ROUTE DEPENDING ON SELECTION

 

 

 

 

↑ Back to Question types 

 

 

 

Info Image

  • Used to provide information to guide the user, break up questions, show stimulus and share URL links 
  • It is NOT the actual question 
  • It can include any text or picture (and links if needed). There is a 300-character limit per screen - if the text is longer than 300 characters, split it across multiple info image screens 
  • Whenever possible, use stimulus materials in portrait orientation to ensure compatibility with phone screens. Follow the correct dimensions (see session Stims dimensions) 
  • The text in an info image will be displayed on a predefined channel specific background colour OR any other relevant image background if uploaded as background. 
  • Text will overlay the picture. If you want to show a specific picture, use only picture and put text in the page before / after – avoid blocking the image.
  • URL link can be added under Info image – used when community users need to watch video. After watching video, they will go back to the brief and can answer any follow-up questions 

  • Timer is possible 

     

  • LOGIC is NOT supported for info image

     

  • IMPORTANT: If routing or ending the brief is needed after Info Image, add a follow-up question with logic (e.g. “Anything else to add?” → end survey)

 

 

 

↑ Back to Question types 

 

Group

  • Used for: 

    • Cloning multiple questions - useful if repeated questions across different concepts (if building brief from scratch = “empty brief”)
    • Randomisation - Groups can be nested within another group for randomisation 
    • It is NOT the actual question - used for grouping questions in the Brief

     

  • Important Notes:
    • Randomization vs. Logic: They counteract each other. If logic moves between groups, randomization won’t work → Tip: Add an info image or a question at the end of each group to keep logic within the group
    • Randomised groups & Info Images: Avoid 'First,” 'Last,” or 'Second” labels, as the order will change 

 

 

 

↑ Back to Question types 

 

Summary for each Question:

↑ Back to Question types 

 

Stimulus templates

  • They are currently NOT auto-fitted under our platform hence the template needs to be used - to make sure they are fully visible in the app (not cut)

     

  • Applicable for question types where we can input image:

    • Info Image 
    • A/B or A/B/C/D (if 4 options activated) = has a different stim template
    • Image highlight 
    • Image grid 
    • Swipe

     

  • PPT template to be used:
    • Input picture 
    • Go to picture format 
    • Crop 
    • Select to FIT (not to fill) 

Recommended image dimensions:

  • Info Image
    Size: 1080x1920 px
    Format: JPG or PNG with no transparency
    Under 500K

     

  • Image Highlighting
    Size: 750x 1000 px
    Format: JPG or PNG with no transparency
    Under 500K

     

  • Swipe images:
    Size: 750×1000 px
    Format: JPG, PNG or GIF with no transparency
    Under 500kb

     

  • A/B images:
    Size: 750×500 px
    Format: JPG, PNG or GIF with no transparency
    Under 500kb

     

  • ABCD images
    Size: 375×500 px
    Format: JPG, PNG or GIF with no transparency
    Under 500kb

     

  • Image Grid
    Size: landscape images in a 3:2 ratio - for example, 1200 x 800 px or 1500 x 1000 px
    Format: JPG, PNG or GIF with no transparency
    Under 500kb

    Avoid portrait or square images, as they may be cropped at the top and bottom when displayed in the survey.

    3:2 landscape images provide the best and most consistent display across desktop and mobile.

 

  • Use the stimulus template based on the question type - download below

↑ Back to Question types 

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