Incentive / Reward Setup – Best Practices

Following these recommendations will help ensure rewards are paid correctly and your participants have a smooth experience.

Before You Launch your Brief

• ✅ Always set up incentives before launching your brief. Rewards added after launch may not be applied to participants who have already completed the activity.
• ✅ Clearly state the incentive in your brief introduction. Let participants know what they will receive for completing the activity (e.g. Complete this brief and receive a £1 PayPal reward!). This helps increase participation and sets clear expectations.

Reward Setup

• ✅ Use clear reward titles so participants know what they will receive. REWARD TITLE = message each participant will receive after completing the brief.
• ✅ Use a descriptive internal reward name (including the brief name and market) to make rewards easier to identify later.
• ✅ Select the correct country. An incorrect country selection will prevent rewards from being issued.
• ✅ Reward values are always set up in GBP. If your participants are being paid in another currency, convert the incentive value to the GBP equivalent before creating the reward.
• ✅ If no screening out question under the brief - recommended to add a small budget buffer to your Total Units to cover any additional participants who complete the brief before it fully closes. (set up the required responses under brief).
• ✅ Double-check your reward settings before publishing, including:
  • Channel
  • Country
  • Reward value
  • Total budget (Total Units)
  • Linked brief(s) - under Requirements session (= brief(s) they will get paid for)

Managing Rewards

• ✅ Use one reward per brief. If you need to increase the reward budget to collect more responses, edit the existing reward and increase the Total Units. Do not create another reward, as this may result in participants receiving duplicate payments.
• ✅ For multi-part studies where participants should only be rewarded after completing all parts, create one reward only. Set the No. of Briefs correctly and link all required briefs under the Requirements section. Participants will only receive the reward after completing every brief linked to it.

Requires Approval

• ✅ Enable "Requires Approval" for higher-value incentives or tasks that require quality checks (e.g. shopping missions, photo/video submissions or other tasks where responses need reviewing).
• ✅ This ensures only participants who complete the task correctly and meet the required quality standards are rewarded.

Before You Launch:

• ✅Confirm that the correct reward is linked to your brief. The brief should be listed under the Requirements section.
• ✅ Verify that the reward amount shown under Units per Reward is correct. 
• ✅ Verify that the total reward budget shown under Total Units is correct. 
• ✅ Verify that the selected channel and country are correct. 
• ✅ Verify that the No. of Briefs matches the number of briefs listed under the Requirements section. Participants must complete all these briefs to be eligible for the reward.

⚠️ Important⚠️ Never delete or remove a reward that has already been used or has funds allocated to it.

• If you need to change an existing reward, or correct a reward linked to the wrong brief, contact the Support Team before making any changes. They will advise you on the correct process and help ensure that participant payments are not affected.

Need Help?

If you discover an issue after your brief has gone live (for example, missing rewards, incorrect settings, or participants not receiving payments), raise a Support Request as soon as possible. Our team will investigate and help ensure eligible participants receive the correct rewards.